Google Fiber Webpass
ROLE:
creative director
art director/illustrator
writer
When Webpass officially joined the mothership as Google Fiber Webpass, the mission was clear: bring the brand in line with Google’s system without losing its fun, scrappy spirit. I kept illustration as our core design language and gave it a glow-up by applying Google’s brand system with a cleaner, more cohesive look that still feels playful and approachable. The final identity was clean, consistent, and delightfully out of this world.



Journey to Faster Internet Campaign
Our go-to-market playbook ran in parallel with the first four months of a building’s lifecycle. The campaign mirrored the resident experience, positioning Google Fiber Webpass as their escape from the black hole of slow, unreliable internet. With a tone that was playful, punchy, and full of sci-fi charm, we invited residents to discover a whole new world of faster speeds, same-day installs, and refreshingly human support.



Go-to-Market Playbook Emails
Mover-Targeted Display Ads
Research showed most people pick their internet before they even pick up their keys. So we launched this campaign on mover-focused sites like Zillow to reach them early, resulting in a 10% lift in signups.

Google Discover Ads
Go-to-Market Playbook
Direct Mail Campaign
Direct Mail
My goal is always to create things that surprise and delight, regardless of the platform. I believe even direct mail should prioritize the user experience. After revamping our direct mail to more fun and engaging designs, we saw an increase of 155% in website traffic.
creative director · illustrator/art director · writer

