Webpass from Google Fiber
ROLE:
creative director
art director/illustrator
writer
When I joined Webpass, every competitor looked the same: safe, stale, and drowning in stock photo smiles and corporate blues. But Webpass already had something different—a bold brand color and a surprisingly loyal fan base. So I leaned into what made Webpass beloved: its bright green branding, refreshingly human vibe, and no-nonsense simplicity. Through humor, illustration, and a big dose of personality, I built a brand that felt more like a friend than a utility—quirky, confident, and unapologetically green. That signature neon hue became our superpower: instantly recognizable, refreshingly different, and just the right shade of “we’re not like the other guys.” From playbooks to city-wide campaigns, we created a brand experience people actually liked. A rare feat in an industry people love to hate.
Corporate Identity Brand Guidelines
Life Won't Wait Campaign
San Francisco Out-of-Home
Shortly after joining Webpass, my boss quit, leaving me as a one-woman marketing team… with a $100,000 overdue outdoor campaign I didn’t know existed. I moved fast, launching a citywide campaign that spotlighted San Francisco landmarks and Webpass’s no-fuss, lightning-fast service. The ads rolled out across 60 buses, 13 transit shelters, and 5 billboards, boosting brand awareness by 30%—and proving that panic can, in fact, be productive.
#LIFEWONTWAIT Social Media Campaign
We extended the spirit of the out-of-home campaign into social, launching a user-generated contest that highlighted everything Webpass did better—like easy online signup, same-day installation, and speeds that didn’t make you wait around. We asked customers to post what they did (or would do) with the time saved not waiting for an installer, a file to download, a page to load, or their TV to stop buffering.
Internet for Everyone Campaign
Facebook carousel ad
Internet Pioneer
Webpass was a disrupter and a revolutionary industry pioneer. We were one of the first to market with not only wireless technology but also gig speeds. Internet Pioneer was there to encourage people to join the internet revolution and empower them to try something new and better.
creative director · illustrator/art director · writer
Display ad
Postcard
Friendly, Lovable Internet
Friendly, loveable internet is the personification of our brand. In an industry with the least satisfied customers, Webpass was an internet company people actually LOVED. This was a big differentiator for our brand, and I wanted to convey the friendly, loveable vibe our customers felt towards Webpass. Here is an example of our playbook featuring this character, which residents received the first three months of a new property's lifecycle.
creative director · illustrator/art director · writer
Playbook series