Google Fiber Rebrand
ROLE:
creative director
art director
writer
When Google Fiber rolled out its refreshed brand system, I was tasked with adopting their clean, polished identity while keeping the playful, quirky tone Webpass was known for. I found the sweet spot through bold shapes, bright colors, and copy that still knew how to have fun.
Website Redesign
Since a full website revamp wasn’t part of the immediate plan, I partnered with our UX/UI team to identify high-impact changes we could implement quickly. Together, we redesigned the homepage and streamlined the buy flow, increasing address check completions by 155% and boosting overall conversion by 15%.
Google Fiber Webpass homepage
Google Fiber Webpass product page
Digital Ads
Uber in-app carousel ads using quotes/images from a customer testimonial video ad campaign
YouTube ad
Facebook ads
Direct Mail
Note to Future Self
A letter from your future self telling you to get Google Fiber Webpass internet even sooner than you did.
Internet Bill Decoder
Confusing bills and hidden, unexpected fees are the most common complaints amongst internet customers. This mailer highlights the simplicity of Google Fiber Webpass all-in pricing with no added taxes or fees.
No Nonsense Club
This mailer also highlights the common pain points amongst internet customers and invites you to join the "no nonsense club," complete with a membership card that doubles as a discount card.